Dacia: How to make cars accessible to everyone with innovative solutions
Dacia, the iconic car manufacturer, recently unveiled an innovative vision to make mobility accessible to all. Through its Renaulution strategy, the brand is developing solutions to meet the diverse needs of a varied customer base while staying true to its core identity: accessibility.
Dacia-LADA: A New Era for Automotive Accessibility
As part of the Renaulution plan, Dacia decided to merge with LADA to form a strong, innovation-driven entity. This alliance allows Dacia to strengthen its competitiveness and refine its market positioning. Renault Group executives emphasized the importance of preserving the Dacia spirit, focusing on low-priced models.
- Strengthening its presence in the C segment.
- Transition to a single platform, CMF-B.
| Reduction in the number of body styles from 18 to 11. | |
|---|---|
| Brand | Global Sales (in millions) |
| Dacia | 7 |
| Renault | 20 |
| Peugeot | 15 |
Volkswagen
With tailored offerings and innovation, Dacia is investing in the future. For example, the presentation of the Bigster Concept SUV confirms this commitment to offering attractive models at affordable prices. This 4.60-meter-long vehicle is expected to be a direct competitor in the family SUV market by 2025.
Discover how Dacia is transforming automotive accessibility through innovative solutions. Explore technologies and strategies designed to make driving accessible to everyone, while preserving the spirit of economy and practicality.
- Electric projects for a sustainable future
- Dacia is not stopping at mere accessibility. The brand has also begun its shift towards electric vehicles with its first 100% electric car planned for the near future. This transition is part of a broader effort to reduce the environmental impact of automobiles.
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An electric model is planned for 2025.
Non-rechargeable hybrids are under development. Duster redesign and launch of a new MPV transformed into a crossover in 2022.Inclusive Mobility: An Impactful Initiative
| In addition to its technological innovations, Dacia is committed to an inclusive mobility initiative. | |
|---|---|
| This program provides access to new vehicles for people who may face financial barriers. | |
| Support Criteria | Details |
| Preferential Rates | Offers Tailored for Limited Budgets |
Access to Microcredit
Partnerships
Collaboration with Associations and Public Organizations This program has already enabled more than 2,000 people to benefit from a vehicle, thus reinforcing Dacia’s mission to include all users in modern mobility. Indeed, at Dacia, the conviction that mobility should not be an obstacle drives us to innovate.
- https://www.youtube.com/watch?v=KG23eGP_rhE
- An essential offer for everyone
- The inclusive mobility offer focuses primarily on the Dacia Sandero, a car that is both robust and cost-effective. Backed by a 3-year or 100,000 km warranty, it represents excellent value for money. This model becomes the cornerstone of this innovative approach for the company.
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Options include direct purchase or lease with option to buy (LOA).
Advice and support are provided by socially responsible partners.
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